In a personal care market largely dominated by products meant for either infants or adults, two women entrepreneurs—Sonam Daruka and Shweta Sinha—are breaking new ground with TIVA, India’s first skincare brand designed exclusively for girls aged 8 to 12.
TIVA was co-founded by Sonam Daruka, a serial entrepreneur and mother to a 7-year-old, along with Shweta Sinha, a data analytics professional and mom of an 8-year-old. The brand isn’t just a business—it’s a purposeful venture born from firsthand experience and a strong awareness of an often-overlooked group: pre-teen girls.
“When we were kids, the whole family used the same soap. But today’s girls are changing faster—they’re inquisitive, expressive, and ready to care for themselves. The problem is, the market doesn’t really speak to them,” says Sonam.
The Birth of an Idea
The idea for TIVA came from their shared journey as mothers and career women. As they raised their daughters, they noticed a significant gap: the lack of personal care products that were safe, appealing, and suitable for girls in the in-between stage of childhood and adolescence. Most existing products leaned either too young or too mature, leaving tweens without options in India’s booming Rs8000+ crore personal care industry.
A Brand with Purpose
TIVA was created with a clear purpose—to empower young girls through skincare. The brand’s products are gentle, vibrant, and inspiring. Each item is dermatologically tested, chemical-free, and made with natural ingredients to suit delicate tween skin, wrapped in cheerful packaging with encouraging messages.
For the girls, TIVA represents something made just for them. For parents, particularly mothers, it offers the assurance of safety and quality in a market that hasn’t always paid attention to this age group.
More Than Products: Building a Safe Space
What makes TIVA truly unique is the community it’s fostering. With efforts like TIVA TV, the brand has created a digital platform that supports creativity and self-expression among young girls. This thoughtful direction has caught the attention of progressive Indian parents who value intentional, meaningful choices for their children.
“TIVA is here to celebrate every girl—her strength, her imagination, and her potential,” says Shweta.
Market Fit and Differentiation
As India’s Gen Alpha continues to expand, so does the need for age-specific, relevant products. TIVA is strategically placed at the crossroads of wellness, identity, and conscious consumerism. With its first-of-its-kind status in the tween skincare space, the brand is well-positioned to lead innovation in a category ready for evolution.
Where It’s Available and How It’s Reaching Customers
TIVA’s product line is currently available on Amazon India, its official website, and via a rapidly growing Instagram audience. The brand is also building strong connections through storytelling and influencer partnerships to reach more families across the country.
Ways to reach TIVA
care@thetiva.com
